About
I started by making things look right. Now I start by asking why they exist.
My name is Mohammad Hassan Shieavi. MHSHIEAVI is my personal platform; MHS is its short form.
I’m Iranian, I grew up in Kuwait, and my work has always moved between both — and between three languages: Persian, Arabic (including the Kuwaiti dialect) and English.
I began in graphic design and brand design. Making logos, campaigns and content taught me craft — and it taught me something else: the best-looking work fails when the business underneath it isn’t clear.
So I followed the question downward. Into marketing strategy. Into management and operations. Into technology projects. Into an MBA. Today I see design through the lens of business, and business through the lens of identity, people and communication.
That’s what roots before growth means to me. Understand identity before expressing a position. Purpose before promotion. Customers before selling. Choices before tactics. Growth matters — it’s just more honest, and lasts longer, when the foundations can carry it.
I’m still learning, testing and changing my mind. This site is where I think out loud.
The progression
From outputs to the decisions behind them.
Leading marketing strategy, positioning and go-to-market for an AI product for clinics and healthcare centres; brand, presentations and communications for launches and official meetings.
Management-level decisions, business planning, restructuring and process optimisation; evaluating new opportunities and growth directions.
Coordinating software development with business requirements; aligning product functionality with operational needs.
Brand identities, visual systems and campaign content for multiple projects and clients — the foundation in craft.
Strategy, management and the business side of brands.
Systems thinking, processes and how things work.
How I think
Five traits, held in balance.
Curious
I investigate the question behind the request.
Reflective
I think, revise, and let experience change my view.
Ambitious
I want to build ideas, businesses and systems that last.
Creative judgment
I notice weak composition, generic ideas and unfinished work.
Practical
Every idea has to end in a decision someone can use.
Brands I’ve worked with
Values
Standards for the work, not decoration.
Depth
Investigate the cause before choosing the visible solution.
Clarity
Make a complex idea easier to understand and use.
Integrity
Represent experience, evidence and uncertainty honestly.
Relevance
Connect ideas to real people, situations and needs.
Independent thought
Examine a trend or framework before adopting it.
Craft
Give language, design and execution enough attention.
Learning
Test assumptions; let experience improve the approach.
The test
Before anything ships: which of these does it prove?