Blog · the notebook

A map of what I’m thinking about.

Notes, questions and frameworks on building businesses and brands from the roots. Six territories, one way of thinking — and a few seeds still waiting to grow.

The Atlas10 notes · 9 seeds · 6 territories
ROOTS & IDENTITYIf your businessdisappeared, who wouldmiss it?Purpose statements thatactually change decisionsSTRATEGY & DECISIONSA stagnant businessbecomes a marshQuestions to ask abusiness consultant beforeyou hire oneHow to create a smallbusiness strategy: threequestions to answer firstBusy is not a strategyThe cost of saying yes toevery opportunityGrowth that the foundationscan't carryVALUE & CUSTOMERSWhat are your customersactually paying for?Is your offer clear enough tobe repeated by a customer?Which customer are yousecretly building for?BRAND & COMMUNICATIONIf Your BusinessDisappeared, Who WouldMiss It?A logo is the last answer,not the firstWhat does your brand promisethat operations can't keep?Why most rebrands should startwith a strategy meetingAI & BETTER SYSTEMSDon't automate theconfusionWhere AI belongs in a smallteam — and where it doesn'tBUILDER’S NOTEBOOKBuilding a brand from theroots — starting with myownNotes from building TiM'sgo-to-marketROOTS & IDENTITYSTRATEGY & DECISIONSVALUE & CUSTOMERSBRAND & COMMUNICATIONAI & BETTER SYSTEMSBUILDER’S NOTEBOOK
TerritoryNoteSeed — not written yet
Lines are shared ideas. A good place to get lost.