Work · Brand identity

Al Noor Hajj Travel

A calligraphic identity for a Hajj travel company, with a sense of light and journey.

ClientAl Noor Company for Organizing Hajj Trips, Kuwait
DisciplineBrand identity
ScopeLogo, Visual identity, Stationery, Travel merchandise
Al Noor Hajj Travel — cover

The story

For pilgrims, choosing a Hajj company is a decision of trust. The identity had to feel spiritual, dignified and reliable.

The idea

The logotype is built from the word النور (light), drawn with tall vertical strokes that suggest both calligraphy and people gathering. A deep red and a flowing pattern carry the brand across stationery, bags and travel items.

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